Learn more about trade names, trademarks, slogans and how to tell your story to the right audience. The Southern New England Entrepreneurs Forum (SNEEF) will address “Branding for Entrepreneurs (and Others) on Thursday, March 9, 5:30 p.m., Center for Innovation and Entrepreneurship, 151 Martine Street, Fall River.
How does that name become a meaningful “brand” to increase customer recognition and generate more sales? These panelists will answer the question:
Tracy Silva Barbosa is an architectural glass designer, entrepreneur and artist and co-owner of Duende Glass, providing unique privacy art glass options for a large audience both public and private. She is a trustee of the Ropeworks Artist Condominium Trust. She assists in many cultural events and projects held in New England and New York.
Sharlene Sones is the founder and principal strategist at Brandstoria, with brand-building experience primarily in sports and entertainment. A brand author and speaker, she is and helped strengthen many well-known global brands including Benetton Sportsystem, Spalding, Forefront Records, University of Pennsylvania and the LPGA.
Attorney Cheryl Clarkin of Adler Pollock & Sheehan P.C. has extensive experience in assisting clients with U.S. and international trademark and branding issues, including the selection, clearance, prosecution, enforcement and management of trademark portfolios. She has been before the U.S. Trademark Trial and Appeal Board and various international trademark offices. Her work in consumer products includes toys, office supplies, housewares, electronics, food and beverage, clothing and footwear, sporting goods, and jewelry. She has also worked in with semiconductors, wireless communication, computer hardware and software, and water treatment and filtration.
Attorney Douglas Denninger has more than 30 years’ experience in patent and trademark protection for diverse mechanical, electro-mechanical and chemical technologies. He has counseled inventors, entrepreneurs, and managers of companies ranging from start-ups to Fortune 100 companies. His experience at Tyco Healthcare/Covidien includes two years in Switzerland as Managing Director of a patent and trademark acquisition and licensing entity. He serves on the Board of Directors of the Cape Cod Technology Council and SNEEF.
Register at www.SNEEF.org. SNEEF members and students free, affiliate members $20, non-members $25.