Presented by Julie Brooks, eCape
Date: November 15, 2012
Time: 6:30 – 8:30 PM
Location: Cape Cod Media Center, Shad Hole Road, Dennis Port (off of Rte. 28 at Exit 9)
Cost per session: $25 each for CCTC Member; $35 each for non-members. Sign up below.
Small Business Internet Marketing: Just What You Need to Know
Presented by Julie Brooks, eCape
Are you frustrated by all of the Internet marketing pitches that come across your desk-top? Are you having a hard time keeping up with the changes in Facebook, Google and others? Would you like help deciding what tools are right for your business?
Julie’s presentation is easy to understand and fun, covering the essential elements of Internet marketing that a small business owner/manager should know to make those “right” decisions.
Topics covered include:
- Social media – what’s up with Facebook, Twitter, LinkedIn, and Pinterest, and do you really need a presence on all of them?
- Blogs – Should you have one? Video & Photos – YouTube & Flickr
- How to update your entire web presence simultaneously using HootSuite
- Basic search engine optimization for Google and Bing
- What’s going on with your location on Google maps and how does this affect navigation apps?
- Do you need a separate mobile website? Do you need Google Analytics?
- Should you invest in pay-per-click, or Google AdWords?
- What’s the deal with Groupon and other deal-of-the-day applications? Are they worth a try? What about Foursquare?
As an added bonus, two attendees will receive an on-the-spot free web presence analysis, and two attendees will receive 3 months of free advertising on one of eCape’s content sites, with no obligation.
About the presenter: Julie Brooks is CEO of eCape, a South Dennis-based website design and marketing company founded in 1996. One of the Cape’s most prominent thought leaders in Internet marketing, Julie has spoken on Internet marketing for many local organizations, including the Brewster, Dennis, Yarmouth, and Falmouth Chambers of Commerce, the Cape Cod Hospitality Marketing Association, Geek Girl Camp, and the Community Leadership Institute. She is certified as a Trained Presenter by Constant Contact.