Cape Cod 5

Workshop – Getting Your Business Online

The Cape Cod Technology Council, in partnership with EforAll Cape Cod, is offering a 6 class workshop series entitled “Get Your Business Online” for 12 small businesses which will include online classroom instruction and mentorship. Thanks to a grant from the Massachusetts Growth Capital Corporation, these classes are being offered at no cost. Interested small business owners may apply online here.

Get Your Business Online

Classes begin in May and will continue for six weeks (skipping memorial Day week).

In addition to the specific skills being offered, these classes help Cape Cod entrepreneurs build a professional network and improve business know-how.

Entrepreneurs are facing additional challenges posed by COVID-19. This program is built specifically to help small businesses hurt by the restrictions and closures resulting from COVID-19. The “Get Your Business Online” workshop series will allow entrepreneurs to develop an improved web presence to reach customers at a time when imposed restrictions may block in-person sales.

The series will include the following classes (exact content subject to change):

  • Design Thinking – learn to think about and express your business values and benefits. You can’t promote your business until you can articulate your unique value!
  • Web Design – your website is the hub of your digital media ecosystem. Learn how to get started and make an impact online.
  • Commerce – there are now many ways to sell products and services on the web. Learn about the options.
  • Social Media – there is no doubt that an effective social media strategy can help build business. Learn about the different platforms and how to leverage the right ones for you.
  • Email Marketing – regular email newsletters are targeted to those who have already opted in, so it reaches your most loyal audience. Learn how to design newsletters and create effective campaigns
  • Online Advertising – from local media to Google Ads, there are myriad ways to get the word out about your business. Learn about the options and how to create ads that work

To qualify, you must in business or preparing to start a business within the next 12 months. It must be for-profit, and located in Massachusetts, preferably Barnstable County. Candidates will be chosen based on greatest need, so please be as descriptive as possible in your application.

Apply Here

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